INTERNATIONAL JOURNAL OF ADVANCED RESEARCH IN COMMERCE, MANAGEMENT & SOCIAL SCIENCE(IJARCMSS) ISSN: 2581-7930

Title: COVER PAGE

Title: CONTENTS

Title: Human–AI Collaboration in Product Selection: A Bibliometric Review of Trends in Consumer Decision-Making

Authors: Abin P Jose, Jibil K John & Dr. Satheeshbabu A T

DOI: 10.62823/IJARCMSS/9.2(III).8939

DOI URL: https://doi.org/10.62823/IJARCMSS/9.2(III).8939

Title: Influencer Marketing and Consumer Purchase Intention: The Mediating Role of Credibility

Authors: Amrutha Anilkumar & Dr. Rema Devi V N

DOI: 10.62823/IJARCMSS/9.2(III).8945

DOI URL: https://doi.org/10.62823/IJARCMSS/9.2(III).8945

Title: Consumer Attitude towards Kudumbashree Food Products: A Study among Women in Ernakulam District

Authors: Anju Maria Baby T., Karthika S. & Dr. Leena Varghese

DOI: 10.62823/IJARCMSS/9.2(III).8946

DOI URL: https://doi.org/10.62823/IJARCMSS/9.2(III).8946

Title: Artificial Intelligence in Digital Marketing: A Bibliometric Analysis and Systematic Literature Review using the TCCM Framework

Authors: Aswathy S. & Dr. Rajeev Kumar A.D.

DOI: 10.62823/IJARCMSS/9.2(III).8947

DOI URL: https://doi.org/10.62823/IJARCMSS/9.2(III).8947

Title: Capability Pathways to Financial Well-Being: A Systematic Review Integrating Bibliometric Analysis and TCCM Framework

Authors: Deepak Mohan & Dr. Priya R

DOI: 10.62823/IJARCMSS/9.2(III).8948

DOI URL: https://doi.org/10.62823/IJARCMSS/9.2(III).8948

Title: AI-Based Machine Learning Approach to Analyze Returns and Volatility of Major Foreign Currencies Against the Indian Rupee

Authors: Gayathri Devi M, Dr. Priya P S & Prof. (Dr.) Biju T

DOI: 10.62823/IJARCMSS/9.2(III).8949

DOI URL: https://doi.org/10.62823/IJARCMSS/9.2(III).8949

Title: Artificial Intelligence Adoption in Wellness Tourism Services: A Study of Tourist Perceptions

Authors: Haripriya N S & Dr. Sajith M

DOI: 10.62823/IJARCMSS/9.2(III).8950

DOI URL: https://doi.org/10.62823/IJARCMSS/9.2(III).8950

Title: AI-Driven Transformation in Finance: Assessing Technical Readiness and Skill Gaps among Commerce and Management Students and Graduates

Authors: Jerin Ninan Jose & Subin K Sunny

DOI: 10.62823/IJARCMSS/9.2(III).8951

DOI URL: https://doi.org/10.62823/IJARCMSS/9.2(III).8951

Title: Exploring the Role of FinTech in Enhancing Financial Inclusion among Generation Z in Ernakulam District

Authors: Dr. Athira V T & Priyanka Binu

DOI: 10.62823/IJARCMSS/9.2(III).8952

DOI URL: https://doi.org/10.62823/IJARCMSS/9.2(III).8952

Title: The Influence of Artificial Intelligence Integrated Financial Education on Media Facilitated Financial Socialization among College Students

Authors: Nimisha Gopi & Prof. (Dr.) Abdul Salam K

DOI: 10.62823/IJARCMSS/9.2(III).8953

DOI URL: https://doi.org/10.62823/IJARCMSS/9.2(III).8953

Title: Determinants of AI Adoption in Financial Decision-Making: An Empirical Study among Individual Investors in Kerala

Authors: Priyamvada J & Dr. Leena Varghese

DOI: 10.62823/IJARCMSS/9.2(III).8980

DOI URL: https://doi.org/10.62823/IJARCMSS/9.2(III).8980

Title: Consumer Acceptance of Circular Economy Practices in E-Commerce Platforms

Authors: Ms. Sikha P S, Ms. Soumya Jose, Ms. Mekhana Wilson & Ms. Anupa Stanly

DOI: 10.62823/IJARCMSS/9.2(III).8981

DOI URL: https://doi.org/10.62823/IJARCMSS/9.2(III).8981

Title: AI Driven Banking: Transforming Financial Services through Intelligent Automation and Data Driven Decision Making

Authors: Sruthy. S

DOI: 10.62823/IJARCMSS/9.2(III).8982

DOI URL: https://doi.org/10.62823/IJARCMSS/9.2(III).8982

Title: BioCommerce Intelligence: Leveraging Artificial Intelligence at the Nexus of Zoology and Commercial Science

Authors: Dr. Sreevidhya P. & Dr. Priya P. S.

DOI: 10.62823/IJARCMSS/9.2(III).8983

DOI URL: https://doi.org/10.62823/IJARCMSS/9.2(III).8983

Title: Revolutionizing Grocery Retail Trade: A TCCM Analysis of Artificial Intelligence Applications

Authors: Sumi J. & Sreelakshmi M.

DOI: 10.62823/IJARCMSS/9.2(III).8984

DOI URL: https://doi.org/10.62823/IJARCMSS/9.2(III).8984

Title: LLMs vs. SLMs: Differentiating the Role in Personal Financial Advisory Services

Authors: Yadhukrishnan G & Dr. Priya R

DOI: 10.62823/IJARCMSS/9.2(III).8985

DOI URL: https://doi.org/10.62823/IJARCMSS/9.2(III).8985

Title: Digital Public Infrastructure and the Expansion of Digital Payments in India: Evidence from an ARDL Bounds Testing Approach

Authors: Yedu T Dharan & Amruthambika P.

DOI: 10.62823/IJARCMSS/9.2(III).8986

DOI URL: https://doi.org/10.62823/IJARCMSS/9.2(III).8986

Title: A Study on the Usage of Artificial Intelligence in Education among College Students

Authors: Shemina Hamsa Palliyalil, Nora Mariam Alex & S Vaishnavi Raj

DOI: 10.62823/IJARCMSS/9.2(III).8987

DOI URL: https://doi.org/10.62823/IJARCMSS/9.2(III).8987

Title: Artificial Intelligence in Financial Fraud Detection: Safeguarding the Digital Financial Ecosystem

Authors: Shraddhanjali Nayak

DOI: 10.62823/IJARCMSS/9.2(III).8988

DOI URL: https://doi.org/10.62823/IJARCMSS/9.2(III).8988