INTERNATIONAL JOURNAL OF ADVANCED RESEARCH IN COMMERCE, MANAGEMENT & SOCIAL SCIENCE(IJARCMSS) ISSN: 2581-7930

Title: COVER PAGE

Title: CONTENTS

Title: THE IMPACT OF KEY DRIVERS, CUSTOMER SATISFACTION, AND ATTITUDE ON CONTINUANCE INTENTION TO USE OVER-THE-TOP (OTT) PLATFORMS: A CASE STUDY OF NETFLIX USERS IN THAILAND

Authors: Arnada Jamnong & Dr. Bhumiphat Gilitwala

DOI: 10.62823/IJARCMSS/8.1(I).7115

DOI URL: https://doi.org/10.62823/IJARCMSS/8.1(I).7115

Title: EMOTIONS IN MOTION: THE ROLE OF INVESTORS’ SENTIMENT IN STOCK MARKET DYNAMIC

Authors: Jayashree D. Chaudhari & Dr. Nishant Ghuge

DOI: 10.62823/IJARCMSS/8.1(I).7116

DOI URL: https://doi.org/10.62823/IJARCMSS/8.1(I).7116

Title: NATIONAL SKILL DEVELOPMENT AND ENTREPRENEURSHIP POLICY IN INDIA: PATHWAYS TO DECENT WORK, SUSTAINABLE LIVELIHOODS, AND SKILL EMPLOYABILITY FOR THE VIKSIT BHARAT@ 2047 VISION

Authors: Gurwinder Kaur

DOI: 10.62823/IJARCMSS/8.1(I).7117

DOI URL: https://doi.org/10.62823/IJARCMSS/8.1(I).7117

Title: INDIA'S ECONOMIC DEVELOPMENT CHALLENGES

Authors: Dr. Sunita Sharma & Mr. Vivek Kumar Nagar

DOI: 10.62823/IJARCMSS/8.(I).7118

DOI URL: https://doi.org/10.62823/IJARCMSS/8.(I).7118

Title: KAUTILYAN PRINCIPLES AND ITS RELEVANCE IN INDIA’S MISSION LIFE

Authors: Niranjan Roy

DOI: 10.62823/IJARCMSS/8.1(I).7119

DOI URL: https://doi.org/10.62823/IJARCMSS/8.1(I).7119

Title: OPPORTUNITIES AND CHALLENGES OF RURAL TOURISM IN RAJASTHAN

Authors: Rahul Kumar Mehta

DOI: 10.62823/IJARCMSS/8.1(I).7120

DOI URL: https://doi.org/10.62823/IJARCMSS/8.1(I).7120

Title: ROLE OF MARKETING COMMUNICATION IN INDIAN POLITICAL CAMPAIGN

Authors: Dr. Shreya Bhargav

DOI: 10.62823/IJARCMSS/8.1(I).7121

DOI URL: https://doi.org/10.62823/IJARCMSS/8.1(I).7121

Title: INDIA’S SHIFT TO A CASHLESS ECONOMY: IS IT TRULY ECONOMICAL?

Authors: Madalsa Goswami

DOI: 10.62823/IJARCMSS/8.1(I).7122

DOI URL: https://doi.org/10.62823/IJARCMSS/8.1(I).7122

Title: UNDERSTANDING PURCHASE INTENTION OF CHINESE CUSTOMER TOWARDS SHARING POWER BANK ENERGY MONSTER AS EXAMPLE

Authors: Xiaoling Zhang, Dr. Siriwan Kitcharoen & Dr. Bhumiphat Gilitwala

DOI: 10.62823/IJARCMSS/8.1(I).7123

DOI URL: https://doi.org/10.62823/IJARCMSS/8.1(I).7123

Title: ARTIFICIAL INTELLIGENCE IN HRM: A NEW ERA OF EFFICIENCY

Authors: Dheeraj Kumar Gautam

DOI: 10.62823/IJARCMSS/8.1(I).7124

DOI URL: https://doi.org/10.62823/IJARCMSS/8.1(I).7124

Title: MANAGEMENT OF WORKING CAPITAL IN FERTILIZER INDUSTRY (IFFCO)

Authors: Sonika

DOI: 10.62823/IJARCMSS/8.1(I).7125

DOI URL: https://doi.org/10.62823/IJARCMSS/8.1(I).7125