INTERNATIONAL JOURNAL OF ADVANCED RESEARCH IN COMMERCE, MANAGEMENT & SOCIAL SCIENCE(IJARCMSS) ISSN: 2581-7930

Publisher :

Prof. (Dr.) S.S. Modi

Proprietor,INSPIRA

President, Inspira Research Association,

25, Sudama Nagar, Tonk Road, Jaipur - 302018

Mail Id: profdrssmodi@gmail.com

IJARCMSS

Impact Factor of Journal

Year IJARCMSS
2023 6.986

Vol. 7 | No. 1 (II) | January - March, 2024

Title: COVER PAGE

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Title: CONTENTS

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Title: CONSUMER BEHAVIOR IN THE ERA OF DIGITAL COMMERCE: A COMPARATIVE ANALYSIS

Authors: Pranjal Rawat, Dr. Suruchi Sharma & Dr. Namarata Prakash

For Abstract: Click Here

As digital commerce continues to reshape the landscape of consumer interactions and transactions, understanding the intricacies of consumer behavior becomes imperative for businesses and scholars alike. This review research paper provides a comprehensive examination of consumer behavior in the context of the digital era, employing a comparative analysis approach to highlight key trends and variations across diverse sectors and geographical regions. The study synthesizes existing literature, incorporating insights from various disciplines such as marketing, psychology, and technology, to construct a nuanced understanding of how digital commerce influences consumer decision-making processes. Special attention is given to the impact of emerging technologies, social media, and e-commerce platforms on consumer preferences, attitudes, and purchasing patterns. Through a meticulous comparative analysis, the paper delves into cross-sectoral variations, considering the distinct characteristics of industries such as retail, travel, and services. Additionally, regional nuances are explored to shed light on the cultural and economic factors that shape consumer behavior in different parts of the world. The review identifies key drivers and challenges faced by consumers in the digital realm, emphasizing the role of trust, security, and personalization in shaping online consumer experiences. Furthermore, the paper discusses the evolving nature of customer-brand relationships and the implications for businesses seeking to adapt and thrive in the digital age. By synthesizing diverse perspectives and drawing upon the latest research, this paper offers valuable insights for practitioners, policymakers, and researchers aiming to navigate the complexities of consumer behavior in the dynamic landscape of digital commerce. The findings contribute to the existing body of knowledge and provide a foundation for future research endeavors in the rapidly evolving field of consumer behavior in the digital era.

               

KEYWORDS: Digital Commerce, e-Commerce, Consumer Behavior, Technology, Digitalization.

Page 01-08

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Title: A COMPREHENSIVE STUDY OF THE MOTIVATIONAL FACTORS INFLUENCING GROUP B LEVEL EMPLOYEES TO WORK IN CBIC

Authors: Manoj Kumar Chaudhary & Dr. Rupsha Roy

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The core objective of this research paper was to enlighten the consumer satisfaction related to the various services provided by the airline organization. The success of airline business depends upon proper assessment of the requirements of its customer at various segmentations. The purpose of the travel of various airline customers was very important and crucial because the revenue generation depends upon the well designed commercial policies. The airline consumer was price sensitive. He expects the best qualitative service. The operation of flights facilitate for rural urban connectivity, provide scope for exports of rural perishable products like vegetables, fruits, flowers etc., to other locations within short span of time. The establishment of rural air transport services also contributes for the development of agriculture related, rural industrialization, and balanced regional development; it also fosters for the development of rural entrepreneurship. The sample of the respondents was selected from various sectors that have reasonable knowledge about the airline product services. The study was carried out at Hyderabad. The raw data collected was edited, computed by the application of statistical techniques. The objectives stated were analyzed. The vast majority of the respondents have positively responded to all statements stated in the questionnaire. They preferred the state owned airline to the private airline operators due to standards maintained by the state owned airline like customer safety, operational standards. The experts have also felt that the airline has to ensure top priority to the safety of the airline passenger, baggage / cargo, on – time performance and service at pre and post journey. The post liberalization has evidenced the excellent service by the public sector airline.

               

KEYWORDS: Motivational Factors, Public Sector, CBIC, Employees, Group B Level, West Bengal.

Page 09-18

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Title: FROM TRADITIONAL TO DIGITAL: ASSESSING THE TRANSFORMATIVE JOURNEY OF INDIA'S FINANCIAL SECTOR

Authors: Dr. Rahul Kumar Jain

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                Over recent years, India's financial sector has experienced a noteworthy shift from conventional to digital frameworks. This paper seeks to thoroughly examine and scrutinize the intricate journey of India's financial sector as it embraces the digital era. We explore the historical context, charting the evolution of traditional banking and financial services in India, and subsequently, trace the emergence and acceptance of digital technologies. Employing a mixed-methods approach, the study combines quantitative data analysis and qualitative case studies to capture the nuanced dynamics of this transformative process. Key areas under investigation encompass the influence of government initiatives, regulatory frameworks, and technological innovations in propelling the transition towards digital financial services. Additionally, we evaluate the impact on financial inclusion, accessibility, and overall economic development. The paper critically assesses the challenges encountered during this transformative journey, including issues related to cybersecurity, data privacy, and the digital divide. Moreover, it analyzes the evolving landscape of financial institutions, the ascent of fintech companies, and collaborative efforts between traditional and digital entities. The study's findings offer valuable insights for policymakers, financial institutions, and researchers, illuminating the successes, shortcomings, and future prospects of India's financial sector. By approaching this transition comprehensively, we aim to provide a holistic understanding of the ongoing digital transformation in India's financial landscape and its implications for the broader global financial ecosystem.

               

KEYWORDS: Indian Financial Sector, Digital Transformation, Mixed-Methods Analysis, Government Initiatives, Regulatory Frameworks, Technological Innovations.

Page 19-27

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Title: AN EMPIRICAL STUDY ON QUALITATIVE SERVICES PROVIDED BY THE AIRLINE FOR CUSTOMER SATISFACTION

Authors: Dr. Venugopal, Dr. Jayadeva, Dr. B. Madhusudhan & Dr. Sailaja Vemuri

For Abstract: Click Here

The core objective of this research paper was to enlighten the consumer satisfaction related to the various services provided by the airline organization. The success of airline business depends upon proper assessment of the requirements of its customer at various segmentations. The purpose of the travel of various airline customers was very important and crucial because the revenue generation depends upon the well designed commercial policies. The airline consumer was price sensitive. He expects the best qualitative service. The operation of flights facilitate for rural urban connectivity, provide scope for exports of rural perishable products like vegetables, fruits, flowers etc., to other locations within short span of time. The establishment of rural air transport services also contributes for the development of agriculture related, rural industrialization, and balanced regional development; it also fosters for the development of rural entrepreneurship. The sample of the respondents was selected from various sectors that have reasonable knowledge about the airline product services. The study was carried out at Hyderabad. The raw data collected was edited, computed by the application of statistical techniques. The objectives stated were analyzed. The vast majority of the respondents have positively responded to all statements stated in the questionnaire. They preferred the state owned airline to the private airline operators due to standards maintained by the state owned airline like customer safety, operational standards. The experts have also felt that the airline has to ensure top priority to the safety of the airline passenger, baggage / cargo, on – time performance and service at pre and post journey. The post liberalization has evidenced the excellent service by the public sector airline.

               

KEYWORDS: Customer Satisfaction, Rural Entrepreneurship, Qualitative Service, Safety, and Performance.

Page 28-34

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Title: SWOT ANALYSIS OF INDIAN AUTOMOBILE INDUSTRY

Authors: Mrs. Reena Balani

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The Indian automobile industry has emerged as one of the key contributors to the country's economic growth and development. This abstract presents a comprehensive SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis of the Indian automobile sector, shedding light on the internal and external factors that impact its current state and future prospects. This abstract presents a detailed and overall SWOT analysis of the Indian automobile industry, delineating the internal and external factors influencing its current standing and future trajectories. The industry's strengths lie in its expansive domestic market, fueled by a burgeoning middle class, and a diverse product portfolio catering to varied consumer needs. Additionally, a skilled workforce and favorable government initiatives, such as 'Make in India' and support for electric vehicles, contribute to its robust foundation. However, challenges include inadequate infrastructure, dependency on imports for raw materials, and growing environmental concerns. Opportunities arise from the surging desire for electronic motor-vehicles, global expansion prospects, and the integration of advanced technologies like AI and IoT. On the flip side, the sector contends with intense competition, economic uncertainties, regulatory changes, and supply chain disruptions. This SWOT analysis serves as a strategic tool for industry stakeholders to navigate complexities, focus on strengths, and weaknesses, grab opportunities, and meet out prospective threats in the dynamic automotive sector.

               

KEYWORDS: Automobile Industry, Strength, Weakness, Opportunities, Threat.

Page 35-41

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Title: IMPACT OF GST ON SMALL SCALE INDUSTRIES: A COMPREHENSIVE ANALYSIS AND POLICY RECOMMENDATIONS

Authors: Mr. Vikram Singh, Dr. Trilok Kumar Jain & Dr. Yaschica Dhabhai

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The purpose of this research is to investigate the myriad of ways in which the Goods and Services Tax (GST) has altered the operations of small enterprises in [Your Country]. In order to make well-informed policy decisions, it is vital to have a solid understanding of how the Goods and Services Tax (GST) impacts the operations, compliance burden, and overall performance of small businesses. One of the most important aspects of the economy is the presence of small enterprises. To provide a thorough understanding of the opportunities and challenges connected with the introduction of the Goods and Services Tax (GST), the study employs a mixed-methods methodologies approach. In order to do this, it provides a comprehensive review of the literature, in addition to conducting surveys, interviews, and analyses of financial data. An examination of the overall performance of the firm, an analysis of changes in cost structures, and an estimation of the compliance burden that small scale companies face as a result of the Goods and Services Tax (GST) system are the primary foci of this research. The purpose of this study is to investigate small-scale sector-specific challenges in order to determine whether or not the Goods and Services Tax (GST) has a different impact on different industries within the small-scale sector. The findings will be of critical importance in the process of formulating policy recommendations that aim to enhance the structure of the Goods and Services Tax (GST) in order to better meet the needs of small-scale industries. The findings of this study contribute to the existing body of knowledge by presenting a comprehensive analysis of the impact that the Goods and Services Tax (GST) has had on small businesses and by bridging the gap between theoretical discussions and experiences from the actual working world. The end goal is to give policymakers with actionable insights that can be used to drive targeted measures, so creating an environment that is more favourable for the growth and longevity of small-scale businesses in the wake of the implementation of the Goods and Services Tax.

               

KEYWORDS: Recommendations, Industries, GST, Small Scale.

Page 42-49

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Title: STUDY OF PERFORMANCE EVALUATION OF SELECTED (EQUITY LINKED SCHEMES) ELSS MUTUAL FUNDS

Authors: Dr. Bharti Godhwani

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The objective of tax paying investor is to invest their money in an instrument that not only gives tax exemption, but also able to fetch maximum amount of return in the investment along with liquidity. Mutual funds are popular investment vehicle to diversify one’s portfolio and gain exposure to wide range of assets. Mutual funds investment offers investors to make investments in various financial instruments by utilizing the skill and knowledge of trained investment managers. A mutual fund is a trust that collects the  funds from a investors which has a common investment objective and invests the collected savings in different sorts of securities like equities, bonds, debt, etc. The mutual funds AMC,s are offering the funds which are eligible for tax saving under the Section 80 C  of Income Tax Act 1961, Rs 150000 can be saved through these schemes which not only gives tax benefit but also exposure to Equity market , that results into the higher returns with low lock in period. In this study five Equity linked saving schemes of different Asset management companies have beed selected to evaluate their performance on the basis of tools like Beta, Sharpe ratio, Jensen ratio, etc. It also suggests the way to select the scheme in the peer group on comparing the figures of these tools to achieve the Investment objectives. The data has been taken from various websites of different mutual companies, their factsheets and from Association of Mutual funds of India. The ELSS schemes have been compared, to guide investors regarding the selection of appropriate scheme considering risk and returns of the fund. As Investor must be aware of the risk associated with these ELSS schemes as compared to the traditional tax saving options Like PPF, NSC etc.

               

KEYWORDS: Mutual Funds, ELSS, Income Tax Act, Performance.

Page 50-55

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Title: INDO-FRENCH RELATIONS: HORIZON 2047 AND NEW AREAS OF COOPERATION

Authors: Dr. Juhi Singh

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Over the past 25 years, India and France, two countries with similar goals and ideals, have developed a solid and long-lasting partnership. They started a spectacular partnership in 1998, which included a convergence of ideas on world matters in addition to a strong bilateral relationship. This was the start of a strategic journey. The bilateral relationship's past is distinguished by a history of nuclear cooperation, a common goal of strategic autonomy, France's measured response to India's 1998 nuclear tests, and its unwavering support for the expansion of the UN Security Council. The strategic alliance that emerged after 1998 prioritizes space and defense agreements, but trade and investment must also be increased. Although there are differences in opinion on some global issues and negotiations on sensitive technologies move slowly, there is a bipartisan consensus in both countries about the importance of building a relationship that is regarded as truly significant, even though it is not at the top of their respective foreign policy agendas. This is in addition to the important role that individual leaders play in shaping policy. Notably, the India-France connection goes beyond economics to include collaboration in historically important fields like aerospace, defense, and space as well as nascent industries like smart cities and allied infrastructure. The study makes the case that ties between France and India are about to soar to even higher levels. The alliance between France, a significant European power, and India, the largest democracy in the world, has significant weight in international affairs and provides a forum for discussion of local and global issues. Both nations understand how critical it is to build on this collaboration going forward, seeing it as a model for upholding regional peace and opening doors for ground-breaking developments in a number of globally significant fields.

               

KEYWORDS: Spectacular Partnership, Ground-Breaking Developments, Allied Infrastructure.

Page 56-61

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Title: A STUDY ON IMPLEMENTATION OF HUMAN RESOURCES FOR CRIME PREVENTION WITH REFERENCE TO MOTOR VEHICLE, SNATCHING AND ROBBERY IN DELHI

Authors: Suresh Kumar, Prof. Hement Kothari & Dr. L R Paliwal

For Abstract: Click Here

Motor vehicle snatching and robbery represent complex criminal activities that demand comprehensive and adaptive prevention measures. The prevalence of these crimes is often influenced by socio-economic factors, urbanization, and technological advancements. Understanding and mitigating these risks require a holistic approach that integrates the strengths of human resources with technological tools and community engagement.

               

KEYWORDS: Contemporary Societies, Socio-economic Factors, Urbanization, Technological Advancements.

Page 62-69

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Title: RE-IMAGINING EVERYDAY LIFE: THE IOT ENABLED FUTURE

Authors: Dr. Ankit Goel & Dr. Parul Garg

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As we stand on the nib of an unprecedented technological era, this chapter delves into the fascinating narrative of the Internet of Things (IoT) and its sweeping impact on our daily lives. Harnessing the invisible threads of interconnected devices, the IoT is quietly weaving a new reality, merging the physical and digital worlds, and bringing about a significant shift in our day-to-day experiences. Drawing upon real-world applications and emerging trends, it elucidates how IoT technology is rapidly rewriting the script of everyday existence, reshaping the fabric of society, and redefining human-technology interaction. With the ubiquitous integration of IoT devices and platforms, everyday life is transitioning towards a seamless interplay of data and devices. From smart homes that offer unprecedented comfort and security to wearable devices that monitor health metrics, and from intelligent transportation systems to smart grids that optimize energy usage, the Internet of Things is delicately yet profoundly altering our lived realities. This chapter discusses these developments, spotlighting the way IoT technologies are becoming less of an option and more of a norm. The focus is not only on the overt conveniences offered by IoT technology, but also on the far-reaching implications of living in an intricately interconnected world. In this IoT-enabled future, efficiency is maximized and costs are minimized through real-time data collection, predictive analysis, and automation, leading to more informed decision-making processes and freeing up time for individuals to engage in other aspects of life. Furthermore, the chapter explores the potential societal and economic impact of this IoT revolution, emphasizing that as this technology becomes more mainstream, it carries the promise of greater accessibility and affordability, thereby democratizing the benefits of advanced technology. However, the journey towards this IoT-enabled future is not without challenges. The chapter also addresses the crucial issues of privacy, security, and ethical considerations that arise with such pervasive connectivity, aiming to instigate a thoughtful dialogue on navigating the intricacies of this technological metamorphosis. Through this exploration, the chapter aspires to present a nuanced portrayal of the IoT-enabled future, laying the groundwork for both the appreciation of its transformative potential and an understanding of the considerations needed to ensure its responsible and equitable deployment in our everyday lives.

               

KEYWORDS: IoT, Technology, Interaction of Human-Technology in Everyday Life.

Page 70-80

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Title: CAPITAL STRUCTURE AND ITS IMPACT ON THE PERFORMANCE AND PROFITABILITY OF COMPANIES

Authors: Dr. Yogendra Kumar Sharma & Prof. (Dr.) Govind Pareek

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Companies can survive for a short time without careful capital structure planning, but they will ultimately fail to acclimatize to changing conditions and face difficulties to raise finances to support operations. An establishment’s capital structure influences not just how important money it makes for its stockholders, but also how well it endures profitable downturns. As a result, capital structure is important for a company's growth and survival, as it's a major element in achieving long- term pretensions and objects. The pivotal strategic issue that public enterprises face is determining the right balance of equity and debt. A poor backing may stymie a company's fortunes and put it in fiscal distress. Several studies have discovered a positive relationship between the dependent and independent variables, whereas other discovered negative relationship. Likewise, different capital structure propositions handed distinct theoretical framework for assessing the impact of these factors on firm capital structure decision. The trade- off proposition, for illustration, implies a direct relationship between debt and profitability. The pecking order proposition, on the other hand, predicts that debt and profitability are equally related. As a result, it would be fascinating to learn which proposition stylish explains Indian enterprises. The trade- off proposition, on the other hand, predicts a negative link between debt and performance, because elevated threat and a failure of capital makes debt more precious. Likewise, the pecking order theory assumes that as profitability declines, the demand for external finances arises as internal finances no longer fulfill the capital conditions. Further, this study also analyzes whether capital structure decision contributes to establishment’s fiscal performance and can be used as leading index for unborn fiscal performance. The purpose of this exploration is to probe the link between capital structure and establishment performance. It’ll help the director and several other connected stakeholders in determining a capital blend that will raise the establishment’s value while contemporaneously lowering its costs. This exploration will also serve as a solid root for determining the capital structure of the company under disquisition.

               

KEYWORDS: Investigation, Capital, Business, Economic, Structure, Organisation, Financial, Funding.

Page 81-85

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Title: UNDERSTANDING INVESTORS AWARENESS: EXPLORING FUNDAMENTAL ANALYSIS TECHNIQUES

Authors: Rajesh Kumar & Dr. Mahipal Singh

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This study investigates the awareness of investors towards fundamental analysis, a crucial aspect of decision-making in financial markets. Fundamental analysis involves evaluating a security's intrinsic value by analyzing related economic, financial, and qualitative factors. The research aims to assess investors' understanding, perception, and utilization of fundamental analysis techniques in their investment strategies. By employing quantitative methodologies, including surveys, the study seeks to identify the level of knowledge, the extent of application, and the perceived effectiveness of fundamental analysis among investors. The findings of this study can contribute to enhancing investor education programs, refining investment strategies, and improving market efficiency by fostering informed decision-making based on fundamental analysis principles.

               

KEYWORDS: Investment, Retail Investor, Stock Market, Fundamental Analysis, Financial Market.

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Page 86-90

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Title: EMPOWERING WOMEN THROUGH EDUCATION: (A STUDY ON INCLUSIVE DEVELOPMENT IN EDUCATION OF INDIA)

Authors: Chandani Sharma

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This paper explores the role of education in empowering women in India. Despite progress in recent Decades, gender disparities in education persist, particularly in rural and marginalized communities. The Paper examines the socio-economic and cultural factors contributing to these disparities and highlights the transformative potential of education in advancing women’s rights and socio-economic status. In this paper includes enrollment of women in primary, secondary and higher education Sectors in India and how much percentage of women enrolled in these sectors and how much got empowered. According to so many reports of Indian organizations got 104.8% Enrollment of women in primary sector in 2021-22 by department of school education and literacy, ministry of education and 108 %Enrollment of women in primary sector in 2022-23 by World Bank collection report, 55.4% enrolled in 2021-22 and 78.45% enrolled in 2022-23 in secondary education, 55.4% enrolled in 2021-22 and 47.8% in 2022-23 in higher education according to different reports of India. Strategies for promoting gender-inclusive education policies and programs are discussed, drawing on successful initiatives and best practices. The paper concludes with recommendations for policymakers, educators, and stakeholders to accelerate efforts towards empowering women through empowering women in India.

               

KEYWORDS: Empowering Women, Education, India, Socio-Economic Development, and Enrollment.

Page 91-94

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