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INSPIRA-JOURNAL OF MODERN MANAGEMENT & ENTREPRENEURSHIP(JMME) [ Vol. 16 | No. 4 | October - December, 2026 ]

An Empirical Investigation into the Psychological Determinants of Irrational Investment and Spending Patterns among Young Adults

Ariya Gajbhiye & Dr. Rupali Dilip Taru

This paper looks at psychological factors that may influence how young adults spend, save and invest their money. Money decisions are often assumed to be well thought through and the best option chosen, however in reality they can be influenced by factors such as confidence, fear of loss, the influence of others, emotions and ease of digital payments. This study looks at behavioural factors such as overconfidence, loss aversion, mental accounting, anchoring and herding. It also takes into account financial literacy and digital influences. This study taken a descriptive quantitative approach to look at young adults of approximately 18-25 years old. This focused on undergraduate and postgraduate students within the Mumbai Metropolitan Region. The questionnaire would look at how young adults spend their money, their saving and investment decisions, how they feel about their money and peer influences. The results could then be summarised using percentages and descriptive statistics. Suitable statistical tests could be used where possible. As there are no completed results within this presentation, no made up percentages will be reported. No claims will be made that either hypothesis has been accepted. This will give background to the topic, the research framework, methodology and potential practical applications.

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