Understanding, and knowledge of customer’s legal rights, and obligations in the marketplace is referred to as consumer rights awareness. It involves being conscious of one's rights to knowledge, safety, choice, remedy, and equitable treatment. This knowledge enables customers to steer clear of exploitation, make educated judgments, and pursue redress when unfair business practices, or subpar goods occur. The goal of the current study was to determine how much knowledge Kerala graduate students had on consumer rights. The study sought to determine if significant disparities exist in consumer rights awareness among graduate students in Kerala, based on gender, and locality sub-samples. According to the study's findings, Kerala's graduate student’s knowledge of consumer rights is, mediocre. Additionally, the results of the survey showed that, for the sub-sample Locale, graduate students in Kerala varied significantly in their awareness of consumer rights. The sub-sample of gender among Kerala graduate students exhibited no substantial variations in their awareness of consumer rights. According to the findings, in order to properly raise awareness of consumer rights among the younger generation, who will be our society's future citizens curriculum planners, and educational administrators should incorporate consumer rights education into graduate courses at different universities.
Bindu, C. & Sheeba, K. (2026). A Study on the Consumer Rights Awareness among Graduate Students of Kerala. International Journal of Education, Modern Management, Applied Science & Social Science, 08(03(III)), 216–223. https://doi.org/10.62823/IJEMMASSS/8.3(III).9569
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