This research paper investigates the structural rearticulation of cultural identity in today’s India under the intensifying pressures of globalization, the pervasive presence of digital media, and socio-economic change. This study employs a secondary literature methodology across great theoretical (and also empirical and critical literature), in order to explore the question of the relationship between global flows and local civilisational architectures. In this regard, the study examines four basic drivers of transformation: macroeconomic liberalization, diffusion of digital media, rural-urban migration and greater female education. The results illustrate that globalization in India does not identify as simple Westernization or imposition of so-called Western values, but instead a bi-directional or glocalized process of cultural hybridity and the third-space. Digital networks facilitate a simultaneous projection of their Indian heritage for a worldwide audience and the building of empowered social identities, but they also speed up the nuclearization of the joint family system, the consumption of hyperreal media, and urban–rural socio-economic stratification.