Numerous domestic and international manufacturers have established themselves in the Indian automobile passenger car industry since liberalization in 1991.  Because there are so many options in the city, buyers have the chance to weigh all of their options before making a logical choice when buying a car.  The modern period is defined by a consumer-driven market, where producers and marketers not only take into account the needs of their target audience to ensure their satisfaction but also go above and beyond to achieve their delight.  Customers search for those differentiating factors that might assist them make the best choice and provide value for their money. Analyzing consumer behavior toward hatchback car owners is more crucial because it will provide input for creating marketing tactics.  Numerous data sources, including surveys and financial records, can be used to assess how socioeconomic characteristics affect consumer behavior and auto financing.  The purchasing habits of consumers are now a crucial component of strategic market strategy.  It is beneficial to start by taking into account the elements that influence consumer purchasing decisions, the development of the area of consumer research, and the various philosophical philosophies that have shaped the discipline in order to create a framework for the study of consumer behavior.