One of the aspects of “Viksit Bharat 2047” roadmap is economic growth. Literature shows that economic growth––measured in terms of income, and health––measured in terms of life expectancy, and related variables are directly proportional to each other. Healthy individuals are economically more productive and efficient, consequently contributing to economic growth. In India, growing incidences of non-communicable diseases, especially in metro cities is alarming and thus needs immediate and serious attention. Ayurveda is an age-old method of treatment. Indian in origin,it may provide solutions based on the Indian lifestyle. Despite sustaining for over many centuries, people do not approach the Ayurvedic doctors and Panchkarma therapists as their first preference while addressing the medical issues. One of the objectives of the present study was to identify the peripheral challenges faced by the Ayurvedic doctors and Panchkarma therapists. The other important objective was to document their suggested measures to address these issues.The sample of the study comprised of Ayurvedic doctors and Panchkarma therapists from Greater Mumbai and Thane City. Primary data from 123 subjects was collected through convenient sampling and snowball sampling.A questionnaire on peripheral challenges faced by the professionals and asking about their suggested measures was used. Employing a qualitative approach, a thematic analysis was conducted to identify emerging themes and sub-themes of peripheral challenges faced by the practitioners, measures suggested by them for the same, and the interlinks between the two.Major findings of the study highlighted the concerns related to standardization, empirical investigations, regulation, as well as consumer perceptions-awareness of this traditional medicine. Government’s role and the need for regulatory supervision emerged as the crucial highlights in addressing most of the reported concerns.
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Article DOI: 10.62823/IJEMMASSS/8.3(I).9197
