In the rapidly evolving digital landscape, online businesses increasingly rely on digital advertising to attract and retain customers. Among various platforms, Google Ads has emerged as a powerful tool for enhancing brand visibility, driving website traffic, and influencing customer behavior. The primary objective of the study is to analyze how Google Ads influence customer satisfaction, awareness, and purchase decisions. The study is based on primary data using a structured questionnaire. Convenience sampling technique was adopted for data collection. The collected data were analyzed using statistical tools such as percentage analysis, Chi-square test, and ranking method. The findings reveal that a majority of respondents are frequently exposed to Google Ads, with many encountering them multiple times a day. Factors such as attractive headlines, discounts, and brand reputation significantly influence users to click on advertisements. The Chi-square analysis indicates a significant relationship between exposure to Google Ads and customer satisfaction, suggesting that effective advertising strategies positively impact consumer perception and engagement. It highlights the importance of targeted advertising, creative content, and continuous optimization to maximize effectiveness. The research provides valuable insights for marketers and business owners to enhance their digital advertising strategies and improve overall customer experience.