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INTERNATIONAL JOURNAL OF ADVANCED RESEARCH IN COMMERCE, MANAGEMENT & SOCIAL SCIENCE (IJARCMSS) [ Vol. 9 | No. 2 (III) | April - June, 2026 ]

Consumer Acceptance of Circular Economy Practices in E-Commerce Platforms

Ms. Sikha P S, Ms. Soumya Jose, Ms. Mekhana Wilson & Ms. Anupa Stanly

The increasing issues related to environmental sustainability and resource depletion have led to the implementation of circular economy in e-commerce. This study examines the factors that influence the purchase intention with circular economy products considering consumer’s perceived environmental benefits, social influence, and trust in e-commerce platforms. An exploratory design was used, in which 390 respondents of Ernakulam District were surveyed by means of a structured questionnaire and analyzed using PLS-SEM. The results indicate that the factors have significant impact on the mediator- consumer attitude which leads to purchase intention.

Sikha, P., Jose, S., Wilson, M. & Stanly, A. (2026). Consumer Acceptance of Circular Economy Practices in E-Commerce Platforms. International Journal of Advanced Research in Commerce, Management & Social Science, 09(02(III)), 103–110. https://doi.org/10.62823/IJARCMSS/9.2(III).8981
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DOI:

Article DOI: 10.62823/IJARCMSS/9.2(III).8981

DOI URL: https://doi.org/10.62823/IJARCMSS/9.2(III).8981

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