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INTERNATIONAL JOURNAL OF ADVANCED RESEARCH IN COMMERCE, MANAGEMENT & SOCIAL SCIENCE (IJARCMSS) [ Vol. 9 | No. 2 (II) | April - June, 2026 ]

A Study on Impact of E-Commerce in Consumer Buying Behaviour with Special Reference to Trichy District

Dr. S.Gajalakshmi & Ms. A.Geetha

The rapid growth of digital technology has significantly transformed consumer purchasing behaviour, particularly in the field of e-commerce. This study aims to analyse the preference and satisfaction towards e-commerce among consumers in Tiruchirappalli district. A sample of 175 respondents was selected using a structured questionnaire to collect primary data. The study examines demographic characteristics, usage patterns, preferred platforms, influencing factors, and satisfaction levels related to online shopping. The findings reveal that a majority of respondents are young, educated, and urban-based consumers who actively engage in e-commerce activities. Platforms such as Amazon and Meesho are widely preferred due to their convenience, product variety, and attractive discounts. Digital payment methods, especially Google Pay and PhonePe, are commonly used, indicating a shift towards cashless transactions. The study also identifies key influencing factors such as discounts, convenience, and product availability, which significantly impact consumer decisions. Despite high levels of satisfaction among respondents, certain challenges such as concerns over product authenticity, wrong information, and data security persist. Overall, the study concludes that e-commerce has become an integral part of consumer lifestyle, with increasing acceptance and positive perception among users. The research suggests that improving trust, transparency, and security measures can further enhance consumer satisfaction and promote sustained growth in the e-commerce sector.

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Website

  1. www.ecommerceinindia.com
  2. www.ecommercerecenttrend.com.

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