Social media platforms have fundamentally transformed the landscape of brand communication in India, giving rise to influencer marketing as one of the most powerful and rapidly growing forms of digital advertising. With India's influencer marketing industry projected to reach INR 3,375 crore by 2026 (INCA-GroupM, 2023), the need for academically rigorous research examining influencer marketing dynamics in the Indian context has become increasingly imperative. Among the various demographic segments engaging with influencer content in India, urban women consumers represent a particularly significant yet under researched group — digitally active, aspirationally oriented, and increasingly empowered as primary decision-makers across fashion, beauty, health, wellness, and financial product categories. This conceptual paper proposes a theoretically grounded framework examining the impact of influencer credibility on the purchase intention of digitally active Indian women consumers, with trust and brand credibility functioning as dual parallel mediating variables. Influencer credibility which is operationalized across three dimensions of expertise, trustworthiness, and attractiveness, is positioned as the primary independent variable in the framework. Trust, defined as the willingness to rely on an influencer's recommendations based on the expectation of positive outcomes, is proposed as the first mediating variable. Brand credibility, defined as the believability of a brand's product position information, is proposed as the second mediating variable. Purchase intention, defined as an individual's conscious willingness to purchase a specific product or brand, constitutes the dependent variable. A structured review of fifteen empirical and conceptual studies identifies three critical gaps in the extant literature. On the basis of this review and the seven theoretical frameworks, seven testable hypotheses are developed.The framework contributes theoretically by integrating seven complementary theories into a unified model tailored to the Indian women consumer context, and practically by providing actionable insights for brand managers and marketing strategists targeting this commercially significant demographic.