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INTERNATIONAL JOURNAL OF ADVANCED RESEARCH IN COMMERCE, MANAGEMENT & SOCIAL SCIENCE (IJARCMSS) [ Vol. 9 | No. 2 (III) | April - June, 2026 ]

The Influence of Artificial Intelligence Integrated Financial Education on Media Facilitated Financial Socialization among College Students

Nimisha Gopi

This study focuses on the influence of AI-integrated financial education on media-facilitated financial socialization of college students in Wayanad district. Primary data about 160 of the undergraduate and post-graduate students at four colleges was collected using a descriptive study approach by administering a structured questionnaire. The research employed descriptive and regression analysis to determine trends and relationships. The results show that AI-based financial education has a beneficial effect on financial socialization through the media and contributes to financial literacy improvement among students significantly. The results show the increased role of AI technologies and digital media that shape the financial attitudes and behavior of students.

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