This study examines the influence of consumption values on women's attitude towards Kudumbashree food products in Ernakulam District. Data was collected from 206 respondents through snowball sampling and was analyzed using PLS-SEM. The study evaluates Functional value, Emotional value, Social value, Conditional value and Health value. The finding reveals that Health value significantly and positively influences women's attitude, while social value has significant negative effect. Functional, Emotional and Conditional values were insignificant. The study highlights the importance of health consciousness in shaping consumer attitudes.
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