The Fast Moved Consumer Goods (FMCG) is a significant part of the Indian retail market. This study aims to discuss the important factors affecting retailers' expectations in FMCG segment in Trichy District, Tamilnadu. The variables under study are the availability of the product, pricing, promotional support, efficiency of the supply chain, credit facilities, and brand reputation. A structured questionnaire was used to collect data from 75 retailers. The percentage analysis, Likert scale, and basic inferential methods were used as statistical techniques. The results have shown that the factors such as delivery time, margin, and promotional support have significant effects on retailer satisfaction and expectations. The study provides a range of practical implications for companies in the FMCG industry to enhance their retailer partnership and distribution strategy.
: Kumar, M. & Devi, K. (2026). Factors Influencing Retailers Expectation in the FMCG Identify Evidence from Trichy District. Journal of Commerce, Economics & Computer Science, 12(02), 164–170. https://doi.org/10.62823/JCECS/12.02.8858
- Ali and Dubey did a study in 2014 about what makes retailers happy in the market for moving consumer goods in India. They wrote a paper called "Redefining Retailers Satisfaction Index: A Case of FMCG Market in India" that was published in the Procedia. Social and Behavioural Sciences journal, volume 133 pages 279 to 290.
- Bhoyar and Nagendra looked at how well the distribution channels for moving consumer goods work in rural areas and how happy consumers are with them. They published their findings in the Indian Journal of Marketing in 2011.
- Chaurasiya wrote a paper in 2024 about how to make retailers happy and how to make the distribution channels better using the personal care products of ITC as an example.
- Davis, Mentzer and Myers studied what makes retailers happy and loyal in 2009. Their work is often referenced when people study retailer satisfaction in the moving consumer goods industry.
- Gaurav and Raju found out what factors affect how happy retailers are when they are on the highways in the moving consumer goods industry. They published their results in the Mukt Shabd Journal in 2020 volume IX, issue IV, pages 1297 to 1305.
- Joselin and Boopathi Raja are going to publish a paper in 2026 about what retailers think of moving consumer goods products. Their paper will be in the International Journal of Versatile Research and Analysis.
- Sarkar and Pareek did a study in 2012 about how wholesalers distribute moving consumer goods in rural areas. They looked at the numbers. Found out what factors are important.
- Sramek, Mentzer and Myers discussed how the quality of service for filling orders affects the relationship between retailers and suppliers. They talked about the relational aspects that affect how loyal retailers are, to their suppliers.
