The study examines the impact of digital marketing on growth of the organization in the jewellery industry. It focuses on influencing purchase decisions & the use of technological advancements in marketing of the companies. The research adopts a descriptive design with primary data collected from 153 respondents using structured questionnaires. The statistical analysis with correlation, ANOVA and regression, shows that there is a connection between digital marketing and people's buying decisions. The study proves that companies should use both traditional & modern marketing methods together if significant growth is required and be competitive in the jewellery industry.
Srilekha, L. & Amutha, G. (2026). To Analyze the Impact of Digital Marketing Strategies on Organizational Performance in the Jewellery Industry. International Journal of Education, Modern Management, Applied Science & Social Science, 08(02(I)), 43–48. https://doi.org/10.62823/IJEMMASSS/8.2(I).8840
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