Women entrepreneurs are essential to promoting social progress, innovation, and economic expansion. They still have major marketing obstacles that impede the growth and sustainability of their businesses, despite their increasing visibility in the entrepreneurial environment. This study examines the main marketing obstacles faced by female entrepreneurs, such as restricted access to funding for advertising campaigns, lack of professional networks, gender bias in the marketplace, and insufficient familiarity with digital marketing techniques. There are many other factors which affect the growth of women entrepreneurs in rural markets. Such as: lack of distribution channel or network, lack of market knowledge, lack of knowledge of promotional tools, placement of products at various counters is difficult. Lack of communication skills as per different areas of Rajasthan. The study examines how these obstacles impact brand positioning, client acquisition, and business growth using both primary and secondary data. The study also looks at how institutional gaps and sociocultural limitations combine to make marketing more challenging for women-led businesses. The results show that removing these obstacles calls for legislative interventions catered to the requirements of women entrepreneurs, mentorship programs, capacity-building projects, and improvements in digital literacy. The study highlights the need for inclusive solutions that might enable women entrepreneurs to effectively compete in dynamic marketplaces and make significant contributions to sustainable economic growth by bringing these problems to light.