The field of digital marketing has experienced substantial transformations through the fast advancement of data analytics and data mining technologies. Businesses today use data mining techniques to gather and examine massive amounts of consumer data which helps them comprehend customer behavior and preferences and purchasing patterns. Organizations use data mining to create focused marketing campaigns which enable them to display customized advertisements and enhance their interactions with customers. The rising use of data mining methods in digital marketing creates multiple ethical problems which include issues about privacy protection and data security and clarity of information and customer agreement. The research investigates the ethical problems which arise from data mining activities used in digital marketing. It investigates the methods companies use to acquire and process consumer information from different online platforms which include social media and websites and mobile applications. The research emphasizes how businesses should handle data through ethical practices and data management methods to build consumer trust while safeguarding their personal details. The study relies on secondary data which researchers obtained from research articles and books and reports about digital marketing and data ethics. The research results show that data mining helps organizations increase their marketing success through better customer identification methods but it also introduces dangers which stem from improper handling of personal information and insufficient system transparency and risks of customer privacy breaches. People do not have knowledge about the methods which businesses employ to gather their personal information and keep that data and utilize it for promotional activities. Organizations need to establish ethical guidelines together with regulatory systems which will help them maintain proper data mining practices. The study concludes that ethical considerations must be an integral part of digital marketing strategies. Organizations should establish open data gathering procedures which require consumer permission before they implement effective data protection systems. The ethical standards which companies follow enable them to achieve data mining advantages while they safeguard customer rights and digital marketing privacy rights.