In the current digital world, businesses rely on increasingly social media platforms to interact with customers, study customer behaviour, and develop successful marketing strategies. This study looked at how social media influences the food and beverage (F&B) sector, with a special focus on how it affects consumer perception. Moreover, it studied the how people interact with food and beverage advertising on multiple social media platforms. A sample of 385 respondents was selected by convenience sampling using both primary and secondary data. Data analyses were done using factor analysis and mean score analysis. The results indicate that consumers frequently engage with food and beverage content on social media and are actively involved users.