India’s worsening air quality has been a significant concern over the recent decades, but the narrative surrounding India’s air pollution woes has evolved over time in the public consciousness. Once limited to the nation’s capital during the winter season, Pollution is now front-and-centre in the general public’s mind throughout the year. No longer are concerns of pollution limited geographically to Delhi and surrounding areas in North India: in recent times, Mumbai and Bengaluru too have come under the scanner. Thus, three of India’s most prominent cities: the national capital (New Delhi), the financial capital (Mumbai) and the IT city (Bengaluru) now have the unfortunate distinction of symbolising India’s dire Air Quality status. Needless to say, this concern is not limited to these cities, but extends to major parts of the country including industrial corridors along the Indo-Gangetic plains. These facts cast a dark shadow on India’s economic aspirations, and the costs are substantial (by some estimates, nearly $95 billion yearly) in terms of public health and lost productivity (Dalberg Advisors, 2021). Measures to address this crisis have been half-hearted and inadequate considering the scale of the problem. Mere ad-hoc measures, such as the emergency construction bans in Mumbai or remote work-policies in Bengaluru, while a step in the right direction, simply do not suffice. A robust response calls for long-term solutions geared towards sustainability. And while the lead must be taken by India's policymakers, our Corporates have a vital role to play to address this problem. This is illustrated by the case studies of businesses adapting to changing conditions in Beijing, Seoul and Jakarta, as this paper will demonstrate. Indeed, if India’s corporations take the lead and set an example, it will put further pressure on India’s policy makers and government to treat this crisis with the urgency it deserves. The Air pollution crisis must feature as a key element of business planning, and not merely stay as a peripheral concern in corporate decision making. It is imperative that this crisis be tackled from multiple fronts for it to not impede India’s success story and economic aspirations.