The stock market has emerged as an important avenue for wealth creation and financial inclusion in modern economies. Developing awareness and positive perception of stock market investment among young individuals is essential for strengthening long-term financial stability. This study investigates the level of awareness, interest, and perception of college students towards stock market investment in Quepem Taluka, Goa. The research is based on primary data collected from 107 college students using a structured questionnaire, supported by relevant secondary sources. The collected data were analysed using statistical techniques such as percentage analysis, Cronbach’s Alpha, KMO and Bartlett’s Test, factor analysis, and cross-tabulation. The results indicate that although students possess a basic understanding of the stock market and acknowledge its importance, their actual participation in investment activities is limited. The lack of practical exposure, insufficient confidence, and limited financial literacy were identified as key constraints. The findings also reveal that social media platforms and peer influence significantly contribute to shaping students’ awareness and investment perceptions. The study highlights the need for structured financial education, hands-on training, and the use of virtual trading platforms to enhance stock market participation among college students.