That was the time of past year when viewer had gone in cinema hall and watched blockbusters movie, for this they waited for a week or even sometime for a month due to their busy scheduled. The advent of Over-the-top (OTT) service played an important role for changing the viewing pattern of consumer. There are above 10 OTT platforms working in India, as we know India is culturally very diverse country and Current literatures have no focused on this drivers specially in socio-cultural aspect, so the aim of the study is to explore the socio-cultural factors influencing consumer engagement with different content on OTT platforms special reference to Lucknow region. This research explored 21 socio-cultural drivers to know their influencing pattern with different content on OTT Platforms. These drivers/factors are validated through a scheduled quantitative survey of 180 OTT platforms users and analysis is done via Exploratory Factor Analysis (EFA). EFA categorise these drivers into five different categories. Findings of the study highlights Personal Engagement Motivation, Regional content affinity, Social influence, Family Influence and Cultural identity & relevancy are the five major socio-cultural factors/drivers which affect consumer to engaged with different content on OTT platforms. This research play a significant role in advancing the literature review by presenting a practical methodology for categorising drivers. Employing EFA offers a globally relevant framework for future researchers, consumer, policy maker and content creator etc.