The earlier studies show the variety of exposures applied in the Inn management. Still there is the gap that the Facilities excellence plays a vital role or else the price affordability role is critical. The study addresses the gap: if the Facilities excellence increases, then what will happen in price affordability when it comes to competitive edge, which seems to be crucial. There are some gaps identified. When the Facilities excellence increases, some customers may come frequently, which will increase the business opportunity, and they will refer others to visit the Inn where they stay. So, the marketing and branding of the Inn increase automatically, which decreases the advertisement cost and helps to reduce the operation cost. Therefore, there may be an effective cost optimisation due to an increase in Facilities excellence. The study has been carried out in various regions of India. Since the selection of respondents from different locations in Indian provinces. Hence, the random sampling method has been used to select the respondent. A semi-structured survey question has been prepared, and primary data was collected from the respondents. 150 respondents participated in the survey. The results revealed that when you increase Facilities excellence and increase the customer visit by 1, the value of price affordability increases, and the number of customers and their stay increases by 0.244. In answering the research question, Facilities excellence matters a lot in the Inn industry. Study results are limited to the region; they may change from time to time and region to region. The future research in this arena may focus on how Facilities excellence helps to increase the strength and opportunities and decrease the weakness and threat for the Inns from a competitiveness point of view.