ISO 9001:2015

A STUDY ON CUSTOMER SATISFACTION WITH DIGITAL BANKING IN KUTCH DISTRICT

Khatri Zaiba Mahamadkarimbhai

In recent years, the use of digital platforms for banking has grown tremendously. This study aims to identify the satisfaction level of customers and the problems they face while using digital banking services in Kutch district of Gujarat. It includes customer feedback, common problems they face and suggestions to improve digital banking services. This study is based on primary data collected by the survey method. The survey has been done through questionnaire by Google form. The findings reveal that majority of users agree that digital banking makes daily transactions easier and faster. However, they also face problems such as server downtime and fear of online fraud. This study highlights customer satisfaction levels with digital banking in Kutch and aims to provide suggestion to improve digital banking.

Mahamadkarimbhai, Z.K. (2025). A Study on Customer Satisfaction with Digital Banking in Kutch District. Inspira-Journal of Commerce, Economics & Computer Science (JCECS), 11(03), 20–28.

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