In India, the education sector has witnessed a robust growth when integrated with digital technology. There are numerous names in the field who are catering to a varied variety of students with their effective teaching model, quality study material, and adopting hybrid learning model. However, in no time, the cracks began to show in the post-pandemic era. This secondary research paper critically examines the downfall of three edtech giants (FIITJEE, BYJU’S, and Physics Wallah) by analysing factors such as non-inclusive and rigid HR policies, aggressive marketing tactics, management failure, financial missteps, and failure to adopt new tech. As the result of unsustainable practices, the brand reputation and market valuation of the chosen brands have deteriorated significantly. However, with the help of better customer and employee centric policies, there is still a margin for these institutes to claim back their earlier position and thrive with new milestones. The findings of this secondary research paper aim to serve as an admonition for future edtech institutes, putting an accent to the importance of sustainable growth strategies and transparency in policies and management.