The retail sector in India exemplifies a compelling interaction between organized and unorganized models, mirroring the country's socio-economic variety. Bengaluru, a metropolitan center with an expanding customer demographic, presents a distinctive environment in which to examine this contradiction. The study investigates the determinants affecting consumer behaviour in the Bengaluru Urban District's organized and unorganized retail sectors. It underscores consumer preferences, motives, and the obstacles each retail format encounters. The Methodology used to conduct the study is secondary data from reputable sources. Research indicates that consumers like organized retail for its diverse product selection, convenience, and quality, but unorganized retail is preferred for its cost-effectiveness, accessibility, and human engagement. The investigation reveals demographic factors influencing retail decisions, including age, income, and education. The challenges of competitiveness, technological constraints, and evolving consumer expectations are examined for both media. The report closes by highlighting the cohabitation of multiple retail forms and the potential for retail synergy, recommending policy-level interventions and strategic enhancements for stakeholders. The insights obtained offer a framework for improving consumer happiness while fostering the growth and sustainability of organized and unorganized retail sectors.