In recent years, ethical conduct by corporations has gained prominence as a key determinant of investor confidence and long-term stakeholder value. This study investigates how Indian investors perceive the ethical actions undertaken by publicly traded companies, particularly in the context of transparency, corporate governance, environmental responsibility, and social impact. The research aims to understand whether ethical behavior significantly influences investment decisions in the Indian equity market, which is increasingly influenced by socio-environmental concerns and global corporate responsibility standards
Article DOI: 10.62823/IJARCMSS/8.2(I).7488
