Purpose: The goal of this study is to identify the primary factors impacting customers' desire to continue with OTT platforms, with a focus on Thai Netflix subscribers. The study investigates how factors such as user attitude, customer satisfaction, perceived performance, enjoyment, ease of use, and usefulness impact users' intentions to continue. Research Design, Data and Methodology: This study investigated a sample size of 400 respondents based on the target population. A convenience sampling method was used to distribute questionnaires to individuals who have visited Boots Pharmacy in Bangkok. The questionnaire consisted of two main sections which are demographic questions and measurement items related to the independent variables, including service quality, product quality, price, and convenience. Findings: Examine how satisfied customers and positive attitudes towards Boots Pharmacy lead to repeat visits and loyalty. Emphasize the importance of delivering a seamless and user-friendly experience to build lasting relationships with customers. Research Limitations/Implications: This research focuses solely on factors influencing customer satisfaction at Boots Pharmacy, considering a variety of customer demographics, including age groups, income levels, and educational backgrounds. Data on these demographic factors were collected to provide insights for future studies that may investigate how these variables influence customer satisfaction and loyalty further.