Before launching a new product, an organization must make four choices in its marketing mix. An organization needs to select an appropriate strategy for these four distinct aspects: promotion, price, location, and product. These factors will assist the firm settle on essential choices that will give them an upper hand. Neil H. In 1964, Borden published "The Concept of Marketing Mix." A great deal of information has been collected from optional sources, similar to diaries, books, and old examination papers. After reading this article, you will have a better understanding of how the relationships between the various parts of the marketing mix are crucial to gaining a market advantage.