ISO 9001:2015

THE EMERGENCE OF SOCIAL MEDIA FOR HEALTH AWARENESS: A COMPREHENSIVE LITERATURE REVIEW

Palvika Goyal, Keshav Malhotra & Monica Bedi

This study explores the importance of social media in raising awareness about health among both patients and healthcare professionals. By thoroughly reviewing existing literature and exploring the advantages, challenges, and ongoing discussions regarding social media's role in healthcare, it highlights the benefits such as sharing information and engaging patients, while also acknowledges concerns like misinformation and privacy issues. Additionally, it suggests areas for future research and points out gaps in current knowledge, providing valuable insights into how we can harness the power of social media while being mindful of its limitations. Overall, this review offers a comprehensive understanding of the impact of social media on healthcare communication.


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