Applications for online food delivery (OFDA) have achieved tremendous renown in developing markets due to ascending internet penetration, increased smartphone usage, and changes in consumer behavior. Also, offer convenience, speed, and variety, to accessible online food options. Using essential factors of Unified Theory of Acceptance and Use of Technology (UTAUT) approach, this current paper seeks to examine critical elements influencing consumers' adoption of applications for online meal delivery in Delhi/NCR. Additionally, research expanded to include the constructs of hedonic motivation and online food image, which influence consumers' desire to use meal delivery services online. A quantitative methodology was used in the study, and 468 respondents took part. Partial least squares analysis is used to analyse the data after the questionnaires are distributed using a convenience sampling technique. The study focused on measurement properties via Confirmatory Factor Analysis (CFA) and SEM using Smart PLS 4.0. The final validation shows effort expectancy, social influence, hedonic motivation & online food image favorably influence intention to use OFDA.Yet, performance expectancy and facilitating features no influence over behavioral intention. Theoretical contributions and practical consequences are presented with reference to the study outcomes. This research has produced a number of useful outcomes, including improving the shared economy industry's current knowledge base and skill set. OFD industry practitioners can use this result to better understand how to improve the behavioral intentions of developing market customer.