The digital economy has fundamentally reshaped the way businesses operate, particularly in how they manage data and develop strategies to cultivate customer loyalty. With the rapid pace of technology improvements, data has become an indispensable resource for businesses looking to gain a competitive advantage. This paper explores the relationship between customer loyalty and strategic management in the context of the digital economy, emphasizing the critical role that data-driven insights play in forming contemporary corporate strategies. Businesses can now make well-informed decisions that directly affect customer experiences, happiness, and long-term engagement because of unmatched access to massive volumes of real-time customer data. Through the utilization of sophisticated analytics and digital technologies, companies may enhance their comprehension of customer behavior and anticipate their requirements. This allows them to adapt products, services, and communications in ways that establish better, more meaningful relationships with customers. The paper goes on to look at how data-driven strategic frameworks may help businesses build personalized customer experiences, which are a significant driver of loyalty in today's highly competitive market. Furthermore, the significance of digital transformation is discussed, with an emphasis on how firms may improve their loyalty programs by integrating new technologies such as artificial intelligence, big data analytics, and customer relationship management (CRM) systems. This review, which analyses numerous theoretical models, digital tools, and case studies, gives practical insights into how firms may effectively traverse the difficulties of digital disruption. It also emphasizes the significance of agility and adaptation in loyalty management, since consumer expectations shift with rapid technology improvements. Finally, this paper presents a holistic strategy for organizations seeking to establish and maintain client loyalty in the digital era, with data-driven tactics serving as the foundation for long-term success in a continuously changing industry.