In the digital era, social media influencers are crucial in shaping consumer behavior, particularly in the health product industry. This study explores the impact of influencer attributes—such as credibility, attractiveness, expertise, and relatability—on consumer engagement and purchase intention for health-related products. By analyzing consumer perceptions and responses, the research aims to uncover the key factors that drive trust, interaction, and ultimately, purchasing decisions. An empirical research technique has been used in this study and the structured Questionnaire data has been collected from 160 respondents. The findings suggest that influencers with high credibility and expertise generate greater consumer trust, leading to higher engagement and increased purchase intentions. Additionally, attractiveness and relatability enhance consumer connection, further influencing buying behavior. These insights provide valuable implications for brands and marketers seeking to leverage influencer marketing effectively in the health sector.