People’s growing concern about the environment and the pressing need to develop have changed how consumers buy eco-friendly products. This research looks at what makes people choose these products such as personal beliefs social pressure, knowledge about the environment, product features, and money matters. Through observing what people think, their plans to buy, and what stops them, it seeks to know what might drive and hinders the wide use of sustainable products. It also checks how marketing plans, government rules, and companies’ social duties affect what consumers pick. The results show that people’s choices are complex and that sustainability needs to match what consumers want and what society values. This study provides relevant information to the businesses, regulators, and environmentally conscious advocates interested in promoting better buying habits in pursuit of a greener tomorrow.