ISO 9001:2015

EXPLORING CONSUMER TASTE PREFERENCES: A STUDY OF SIGNATURE AWADHI DISHES OF LUCKNOW

Feroz Haider Alvi, Dr. Gaurav Bathla & Dr. Ranjeeta Tripathi

This study, titled "Exploring Consumer Taste Preferences: A Study of Signature Awadhi Dishes of Lucknow", explains the varied taste preferences among consumers for traditional Awadhi food items, which include kebabs, main courses, breads, and sweets. This survey was conducted using a standardized questionnaire with 212 valid responses, and the ranking of the dishes were based on central tendency approach by the researcher. Iconic dishes are highly preferred, and Galouti Kebab is first among the kebabs because of its softness and the history it bears. In the main course, Awadhi Biryani is the favorite, prized for its richness in aroma and flavor. Under breads, Rumali Roti is found to be at the top, as it is versatile and forms a great combination even with heavy gravies. Among the sweets, Makhan Malai stands unique with its seasonal appeal and light, airy texture. The study highlights the cultural and sensory factors at play in shaping preferences. With a focus on meat-based dishes, along with some indulgent flavors, becomes the success mantra for the Awadhi cuisine. Contrary to this, evolutionary changes and individual tastes are reflected in lesser preference for dishes like Veg Korma and Zarda Pulao. Even so, the research will focus on considering how much preservation of authentic Awadhi culinary traditions can be achieved with change in consumer demands, making them relevant and appealing.


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