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International Journal of Innovations & Research Analysis (IJIRA) [ Vol. 5 | No. 1(I) | January - March, 2025 ]

APPLICATION OF ARTIFICIAL INTELLIGENCE IN IMPROVING BANKING CUSTOMER SERVICES

Mr. Naimishkumar Parmar & Dr. Mayuri Dhamelaiya

The rise of Artificial Intelligence (AI), which refers to the reproduction of human intellect in machines, has become significant and is now playing a crucial role in the modern banking era. This study aims to explore how “AI is being used to enhance customer services in the banking industry.”


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