In generally the use of the toiletry facilities in rural areas is questionable in cities to facilitate like toiletries products are not use properly. In particular the college going students do not aware about these kind of attitude. The main reason is their lack of understanding about these things. Now, the variety of toiletry products are showing in the market place and also the online marketing also but only thing is that how to enhances by the college going students. In this paper shows a study on awareness and attitude of college going students towards of toiletries products in avadi, Chennai.