This study aims to evaluate the impact of artificial intelligence (AI) technologies on recruitment processes within the scope of the Kingdom of Bahrain's retail sector operations. The methodological approach adopted in this study is centered on a quantitative research design aided by an online survey that was designed to collect information pertaining to the research variables; namely - usage of AI technologies and recruitment process efficiency. Following this, statistical analyses were performed on the collected data such as ANOVA and regression tests with the purpose of identifying relationships that existed between AI adoption and recruitment process performance in the context of Bahrain's retail sector. The results of this study indicate a positive relationship between the usage of AI tools in the recruitment process and improved recruitment efficiency outcomes. The findings of this particular study point towards a range of different benefits that retail sector organizations in Bahrain can benefit from the adoption of AI such as improved candidate sorting, better quality of new hires, and overall efficiency in various recruitment related aspects. The findings of this study provides valuable insights for HR professionals and the management of retail organizations in Bahrain and similar markets when it comes to emphasizing the role of AI in improving and modernizing recruitment practices in the current competitive business environment.