Artificial Intelligence (AI) is increasingly playing a role in work and communication in a variety of areas, including social media, customer service and digital marketing. By examining social-aware tools such as chatbots, recommender systems and sentiment analysis, this study shows how to improve user interaction, personalize experience and optimize communication strategy. This article also addresses important challenges, including ethical considerations, privacy concerns, and the potential for algorithmic bias. Finally, the findings highlight the importance of the responsible integration of AI to create effective and meaningful communication experiences, promoting strong relationships between organizations and their audiences. It can help solve some of the world's most challenging social problems. Modern social media, also known as social networks, include Facebook, Twitter, Instagram, Pinterest and YouTube. Artificial intelligence is an important part of how social networks work today. The use of artificial intelligence in social media is growing at an unprecedented rate and continues to revolutionize social media. This article examines various artificial intelligence tools and their impact on social media companies. In general, today's generation is considered to be the age of science, technology, business, intelligence, robotics, education and economy in everyday life. From person to person, many people around the world use social media in their lives to share news, messages, information and make new connections. Basically, social media allows users to communicate with their friends, family, colleagues and to explore new things. Social media provide opportunities for their users as well as organizations to get the large amount of people by understanding the concept of consumer and knowing his/her feelings via feedback towards various brands and products. Also, these organizations as well as people needs to maintain a secure platform to protect their data which will only be achieved by using applications and techniques of artificial intelligence. So, the objective of this paper is to discuss how social media is impacted by artificial intelligence in development purposes. This paper based on the relation between AI and Social media and their development, that how to improve their productivity for efficient usage by implementing various technology related to AI and social media.