In the elapsed decade periods, the participation of female business owners in the state of Odisha has been increasing and they are involved in the fields like agriculture, handicrafts, handlooms, food processing, and eco-tourism. You will come across the term entrepreneur and business in many instances. An entrepreneur is a person who thinks about and looks for business opportunities, takes the risk and accountability of putting in some money and thinks of starting and operating a business. Women entrepreneurs, particularly in the state of Odisha, encounter the juxtaposition of being a businesswoman and the socio-cultural challenges of modern-day society, which at times fully embraces traditional practices and at other times demands modern practices. Such skills were inherited by a number of women from the region in textiles and cottage industries, and they have been able to use such skills through the internet to reach out to a wider market both in the country and outside it. Use of sanitation facilities has been promoted by many Government programs training the operations, providing start-up finance, and making goods available. In spite of the above improvements, women entrepreneurs still encounter hurdles in rural areas such as credit constraints, gender lens in lending, poor infrastructure and lack of business skills and training. Though there are various schemes in place to encourage women’s entrepreneurship in India, women in rural and tribal parts of the country still face severe challenges, such as archaic practices, lack of mobility, and no contacts. However, with efforts to increase the provision of financial services and education, and digital access, the status of women entrepreneurs in the state of Odisha is likely to improve even more. Wages on the farm can reduce the need for off-farm work, making it more plausible for women to work within their family businesses and at the same time allow making better use of women’s time and increasing income buying power.