ISO 9001:2015

ROLE OF MEDIA IN HEALTH AWARENESS DURING COVID-19 PANDEMIC

Harish Kumar & Dr. Ajay Bhardwaj

 

The COVID-19 pandemic highlighted the essential role of media in disseminating public health information, influencing health behaviors, and combating misinformation. This paper explores how media channels—traditional and digital—shaped public understanding and attitudes toward health guidance during the pandemic. It examines the successes and challenges faced by media in conveying accurate information, promoting preventive practices, and supporting vaccination campaigns. The analysis also addresses how misinformation spread through social media created obstacles for public health efforts. Finally, this paper offers recommendations on enhancing media strategies in future health crises to improve public health communication and outcomes.


DOI:

Article DOI: 10.62823/IJIRA/4.4(I).6931

DOI URL: https://doi.org/10.62823/IJIRA/4.4(I).6931


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