ISO 9001:2015

REVIEW PAPER ON E-COMMERCE

Consumer’s preference towards online shopping is increasing day by day as evolution of smartphone and internet connectivity. This trend will continue in upcoming time. This review paper on e-commerce identifies about the scenario of e-commerce consumer’s profile. This paper compares online and traditional shopping behaviour of consumer, perceived risk and influencing of e-commerce. Last part of this paper is about advantages and disadvantages of e-commerce from the consumer’s perspective.


DOI:

Article DOI: 10.62823/IJIRA/4.3(I).6901

DOI URL: https://doi.org/10.62823/IJIRA/4.3(I).6901


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