ISO 9001:2015

EMPOWERING WOMEN, STRENGTHENING COMMUNITIES: FINANCIAL LITERACY AMONG RURAL MUSLIM WOMEN IN DAKSHINA KANNADA, KARNATAKA

Dr. Priya Kumari S V, Ms. Masuda & Ms. Supriya Shivadasan Padmavati

Financial literacy isn't just knowing your finance; it's about applying that knowledge to your everyday life to manage your finance effectively. The digital revolution has transformed the financial sector, creating opportunities and challenges for financial inclusion, particularly for vulnerable populations. Financial Literacy helps common man to understand financial position and assist them to make proper use of various product and services offered by financial sectors, thereby accelerating the pace of financial inclusion. This exploratory study investigates the financial literacy of rural Muslim women in Dakshina Kannada district of Karnataka. The research aims to examine the respondent's demographic profile, financial practices, attitudes, and knowledge in the context of emerging digital financial services.  To identify specific knowledge gaps in areas like saving habit, expenditure pattern, investment behavior, mobile banking, digital payments, and financial planning tools and investment avenue the research employs primary data collection through a structured questionnaire. By identifying gaps in financial literacy, this research aims to inform targeted interventions by financial institutions and policymakers. These interventions can empower rural Muslim women in the digital age and promote their financial well-being.


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