The economic growth of any country significantly depends on the stability of its financial markets, which is influenced by a variety of factors, both controllable and uncontrollable. One crucial uncontrollable factor is investor behaviour, making it essential to identify how investors make decisions regarding financial assets. Investor behaviour is shaped by numerous internal and external factors, with demographic variables playing a critical role. Notably, gender has a significant impact on investment decisions, as women and men often exhibit different behaviours in the investment process. This study aims to explore the influence of gender and financial literacy on the investment behaviour of both male and female investors. Financial literacy is a vital skill that empowers individuals to make informed financial decisions and enhances their investment behaviour. The research examines the levels of financial literacy and how they impact investment behaviour, with the effects of gender. The findings underscore the importance of tailored financial education programs specifically for women in academia, aiming to foster better investment practices and enhance their financial security.