The contribution to sustainability and achieving environmental transparency and accountability across the entire value chain in business organisations can be achieved by rethinking the vast opportunities of digital transformation. To ensure reliability and public trust in the operations of businesses, this paper tries to enlighten the need for E-commerce platforms to begin encoding sustainability into their algorithms, product recommendations, and common standards. This paper discusses the next frontier to planetary sustainability in the digital age. This paper depicts the role of green digital nudges like Data-Driven Personalization, which helps consumers make better decisions and drives businesses to adopt sustainable practices through understanding their impact and options for more sustainable living at the consumer and social enterprise levels. It also highlights that to help consumers make more informed choices, the sustainable attributes of products and services transacted online must be efficiently communicated by online retailers and e-commerce platforms in a more improved way. This will replicate the transfer of attaining sustainable consumption and production values.