This study investigates the influence of green management strategies on consumer perceptions and behaviour. As consumer knowledge of the environment continues to increase, businesses are implementing more sustainable practices to fit with consumer values and strengthen brand loyalty. The study examines the impact of green management techniques on consumer attitudes, preferences, and willingness to support ecologically responsible enterprises. The study examines the impact of environmentally friendly practices on consumer behaviour by analyzing a sample of 300 individuals. It takes into account several factors such as age, income, level of environmental care, and willingness to pay extra for eco-friendly products. The findings suggest that customers have a positive perception of green management techniques, particularly among younger age groups and individuals with a strong environmental consciousness. According to the report, it is essential to invest in sustainable technologies and communicate transparently about environmental initiatives in order to establish consumer confidence and happiness. Moreover, affluent customers demonstrate a stronger inclination to invest in high-quality environmentally-friendly items, underscoring the significance of targeting this specific group. The study further emphasizes the need of focused marketing tactics and efficient communication in strengthening customer backing for environmentally friendly projects. Companies that synchronize their operations with consumer values not only enhance their ecological footprint but also acquire a competitive advantage in the market. This study offers significant insights for firms aiming to improve their environmentally friendly management methods and effectively connect with their customer base.