As digital technology continues to reshape the landscape of consumer behavior, understanding the dynamics of technology adoption and digital marketing strategies aimed at women becomes crucial. This research paper investigates how women interact with digital marketing platforms and the efficacy of these strategies in influencing their purchasing decisions. Using a combination of data analytics and consumer surveys, the study explores the preferences and behaviors of women across different digital channels, including social media, e-commerce sites, and mobile apps. The findings suggest that women demonstrate a high engagement rate with brands that offer personalized experiences and targeted content through digital platforms. Digital marketing strategies that incorporate personalization algorithms to tailor product recommendations and promotions are particularly effective in attracting female consumers. Moreover, the research highlights the importance of mobile-optimized marketing strategies, as women frequently use smartphones for both research and purchases. Another significant observation is the role of social media as a powerful tool for influencing women's purchasing decisions. Platforms like Instagram and Pinterest, which allow for visual storytelling and user-generated content, are especially popular among women. Brands that effectively leverage these platforms to connect with their audiences see a higher conversion rate and stronger brand loyalty. The study also discusses the challenges that arise with digital marketing to women, such as privacy concerns and skepticism toward overt advertising. It offers insights into how brands can navigate these challenges by fostering trust through transparency and data security measures. This paper contributes to the field by providing a nuanced understanding of the intersection between technology adoption and marketing efficacy, offering actionable insights for marketers aiming to enhance their digital engagement with women consumers.