THE PSYCHOLOGY OF STYLE: THE INTEGRATED LINK BETWEEN ATTIRE AND BEHAVIORS

The Psychology of Style: The Integrated Link Between Attire and Behaviors" investigates how clothing influences psychological states and interpersonal interactions. The study explores "enclothed cognition," revealing that attire affects self-perception and behavior. For instance, formal attire boosts authority and cognitive performance, while casual clothing promotes relaxation and creativity. Conducted in India, this research employs both quantitative (via Google Forms) and qualitative methods to analyze how fashion impacts mood, self-esteem, and social dynamics. Statistical tools like SPSS and Excel, along with techniques such as regression and ANOVA, are used to assess the influence of attire on behavior. Findings suggest that clothing is not only a form of self-expression but a psychological tool that shapes their experiences and social interactions. This research underscores the significant role of fashion in personal and professional contexts, highlighting the importance of mindful dressing for enhancing self-perception and achieving goals.


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