Rajasthan, renowned for its rich cultural heritage, majestic forts, palaces, and vibrant traditions, stands as a premier tourist destination in India. Despite its allure, the tourism sector in Rajasthan faces several challenges that hinder its full potential. This paper delves into the myriad problems and prospects associated with tourism in Rajasthan. Key issues include inadequate infrastructure, seasonal fluctuations, environmental degradation, and socio-cultural impacts on local communities. Furthermore, the lack of skilled workforce and effective marketing strategies limit the state's ability to attract and retain tourists. On the prospects front, Rajasthan holds immense potential due to its diverse attractions, emerging markets, and governmental initiatives aimed at promoting sustainable tourism. By addressing the identified challenges through strategic planning and implementation, Rajasthan can enhance its tourism sector, contributing significantly to the state's economy and cultural preservation. This study aims to provide comprehensive insights and recommend actionable measures to bolster tourism in Rajasthan, ensuring sustainable growth and development.