ISO 9001:2015

VEGETABLE MARKETS AND THEIR FINANCIAL IMPLICATIONS ON FARMERS (WITH SPECIAL REFERENCE TO TUMKUR DISTRICT, KARNATAKA STATE)

Shashikala & Dr. E. Eswara Reddy

The volatility of vegetable markets poses significant financial challenges for farmers, especially in regions such as Tumkur District. This study delves into the intricate dynamics of the vegetable market and its financial effects on local farmers. Due to the perishable nature of vegetables and the market's sensitivity to daily demand and supply fluctuations, farmers frequently encounter price instability, leading to financial uncertainty. The research investigates farmers' perspectives on these market dynamics, the specific financial challenges they face, and potential strategies to alleviate these issues. Data was collected through a structured questionnaire distributed to 100 randomly selected farmers in Tumkur District. The findings underscore the critical financial strain caused by unpredictable pricing, with the majority of farmers unable to achieve anticipated prices for their produce, leading to significant economic stress and reduced profit margins. The paper concludes with recommendations aimed at enhancing market information dissemination, improving financial support mechanisms, and promoting cooperative marketing strategies to support the financial well-being of these farmers.


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