ISO 9001:2015

EXPORT TRENDS AND CHALLENGES OF THE GARMENT INDUSTRY IN CHENNAI

Dr. R. Ganapathi

This study investigates the emerging trends and challenges in the textile industry, based on a survey of 233 respondents. Descriptive statistics reveal significant insights into various aspects of the industry. Trends such as E-Marketing, Advanced Apparel Manufacturing, Customization and Personalization, and 3D Technologies are highly rated, indicating their growing importance. Conversely, challenges such as fragmentation, technological obsolescence, tax structure issues, stagnant exports, lack of scale, foreign investment, infrastructure deficiencies, standardization, and skilled manpower shortages present significant obstacles. To address these challenges, recommendations include encouraging consolidation and collaboration, investing in research and development, simplifying tax structures, boosting exports, promoting scalability, attracting foreign investment, improving infrastructure, enforcing industry-wide standards, and enhancing skilled manpower through education and training. By implementing these strategies, the textile industry can enhance its competitiveness and sustainability in the global market, ensuring future growth and development.


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